Chip Dan Heath "Switch" в оригинале (англ. ) в Арзамасе

Автор: Heath, Chip
Название: Switch
Издательство: Random House
Business& Economics
Страницы: 320
Дата издания: 2010
Описание: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict thats built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control.
Состояние - идеальное.